Google Analytics can be a very powerful tool if used correctly. These last few weeks I have been working on a clients website and digging through the stats to only find that their Analytics account wasn’t actually telling me a whole lot about their site, and what the users were doing on their site. I have began evaluating their SEO …
Anatomy Of A Local Business Marketing Success
My little brother moved to Boise around 6 months ago. He was tired of working for someone else and decided to try it alone with a local lawn care business. He came to me and asked if I would help him with the business marketing and financials. So we made the agreement that he would mow all the lawns …
Google Updates Link Schemes Definition
Google has updated their interpretation of a link scheme here. In summary here is what they define it as: Links intended to manipulate PageRank Links to web spammers or bad neighborhoods on the web Excessive reciprocal links or excessive link exchanging (”Link to me and I’ll link to you.”) Buying or selling links They are really starting to …
Google Pays You To Do Your Cold Calling
Google recently launched their Google Local Business Referral Program. What this program does is it allows you to contact local businesses and ask them if they would be interested in submitting their business info (such as hours of operation, types of payment accepted, etc.) to Google Maps. As a side note Google would love for you to also talk about …
